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Capturing the crowdsourced gig

45sound has attracted the interest of RCA Records which is trialling the music start-up’s crowdsourced content offering with the band Bring Me The Horizon. The idea is that fans upload their own videos...

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Got mail, Paul Smith

Fashion retailer Paul Smith is opening a new London shop this month – in Soho’s Beak Street – and is crowdsourcing good, old-fashioned, mailed content to decorate the new premises. “People from all...

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Oxfam launches crowdsourced Coldplay film

Oxfam has launched its crowdsourced Coldplay video featuring the band’s acoustic version of the track In My Place with footage and images submitted by consumers from 55 countries to raise awareness of...

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No thanks to social media

Social networking site Reddit is taking a lot of media and digital flak in the wake of the Boston marathon bombings after users begin identifying the wrong people as suspects on a FindBostonBombers...

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Kickstarting the greatest bands

Monday’s metric: $10,000-worth of music history. Surely the Greatest Band Ever project deserves to be crowdsourced. And so it is on Kickstarter where the Night Shift Design Co-Op has launched an...

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UK newspapers app up

UK daily newspaper the Independent has launched The Independent+ augmented reality app to give readers access to additional multimedia content by scanning the paper with their tablets or smartphones....

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Democratising creative content

Crowdsourcing agency Talenthouse has partnered with Nokia, adidas eyewear and glaceau vitaminwater to launch a new platform to enable creatives to make money every time their work is shared across...

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Heineken launches senior crowdsourcing campaign

Heineken has rolled out the second stage of its innovation challenge for creatives, innovators and designers to develop ideas on how to reinvent the beer drinking experience for the 60+ drinker. The...

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Brands take cinema social

Cinema has gone extremely social with brands. Take BlackBerry for one. The mobile company might be struggling to keep up with the likes of Apple and Samsung when it comes to shifting smartphones to...

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Zach on Kickstarter

Actor/director Zach Braff last month raised $2 million on Kickstarter to fund his new film, much to the ire of indie filmmakers who accuse Hollywood types of dipping their hands into the fan funding...

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Beer by the mob

US-based MobCraft Beer is turning to the wisdom of the crowds for its beer-brewing operation. The company is planning to launch a new beer on a monthly basis, with the product based on crowdsourced...

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Campaigns Panel: Brands tapping creativity

April saw two creative networks – Vimeo and Talenthouse – launch separate brand-oriented initiatives aimed at tapping the talents of the crowd. brand-e asked the Campaigns Panel to evaluate the worth...

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New Man U, new logo?

What could possibly come for Manchester United Football Club after Sir Alex Ferguson? Well, DesignCrowd has launched a competition for artists, designers and illustrators who are being crowdsourced to...

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Chocolate wisdom crowdsourced

Ritter Sport is turning to the crowd to wrap up its new Ritter Sport snack product. The German chocolate brand has launched the Ritter Sport Design Award on crowdsourcing platform CrowdInno and is...

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Amazon drops Zombieland TV

Amazon Studios have opted not to develop pilot project Zombieland into a full-blown television series after the show racked up negative online reviews from viewers. Zombieland, based on the movie of...

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Land Rover crowdsources film

Land Rover and Wunderman New York have released an animated film short, Thank You, featuring thousands of photographs crowdsourced from the brand’s Facebook fans. The film is about a journey across the...

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Open to the crowd

Advertising agencies must rethink their business models and go from being place-based organisations selling employees’ time to creating new open innovation operating systems that harnesses the...

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Unilever crowdsources with eYeka

Unilever has inked a crowdsourcing deal with eYeka. Under the new partnership, the co-creation outfit’s online community of 250,000 creators will work across Unilever’s brands to accelerate the...

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Song for freedom

The Coppertone – aka Canadian musician Amanda Zelina – is looking to crowdsourcing to buy back her freedom. Zelina has launched a campaign on indiegogo to raise $20,000 to free The Coppertone from her...

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Tongal turns up crowdsourced music

Crowdsourcing outfit Tongal is rolling out a music division to develop partnerships with record labels to produce music videos, as well as manage rights and licensing issues. The new unit will be...

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