UK daily newspaper the Independent has launched The Independent+ augmented reality app to give readers access to additional multimedia content by scanning the paper with their tablets or smartphones. “The launch of Independent+ highlights our continued investment in digital innovation, adding even more value and another new dimension to the Independent’s content, and allowing consumers yet another pioneering way to interact with our quality editorial across every channel,” says Zach Leonard, md for digital at the Independent.
The Guardian has adopted a more proactive strategy, joining forces with mobile brand EE to roll out the GuardianWitness app to crowdsource news from readers. The newspaper’s Editors will issue call outs for input on a wide range of topics, while reporters will flag live blogs as suitable for contributions, enabling consumers to be part of a breaking or fast-moving story. Readers can also submit story ideas.
